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"Our stakeholders were very impressed with the changes we implemented and many of them commented on how the change in branding increased the professional image of our organization. I would not hesitate to recommend Impello as a partner of any company. We have been impressed by their services."

Lindy Bowler - Games Manager

CALGARY CORPORATE CHALLENGE

Calgary Corporate Challenge (CCC) is a volunteer-driven, Olympic-style event for Calgary's business community who participate in athletic and non-athletic events each September.

The Challenge

Impello approached the CCC back in 2004 to help them develop a four year marketing strategy as Impello identified the need for a cohesive brand for all their marketing materials. At the time, the CCC's image reflected them as an amateur organization and they were having difficulties obtaining sponsorship and overall recognition of the event.

The Solution

Impello worked with the CCC to create a four year marketing strategy based on the theme "Icons of Sports". Each year, one of the icons and color schemes would be represented with photography, while the remaining icons remained silhouettes. Over the years with the new brand and messaging in place, participants and sponsors began to recognize the event through the consistent use of marketing materials.

The Experience

"I have had the pleasure of working with Impello for the past five years. We are a small non-profit organization and Impello came on as a partner to assist us with creative design and website development. We started off by updating the website which was in need of an overhaul in terms of the look and the functionality. The staff at Impello are constantly growing and changing as technology advances and they make recommendations to us about how we can benefit. We also created a four year branding plan and updated our logo which allowed us to present a cohesive look that spoke to what our organization was all about. Impello work very closely with us on this project and presented a number of ideas for us to choose from. Our stakeholders were very impressed with the changes we implemented and many of them commented on how the change in branding increased the professional image of our organization. I would not hesitate to recommend Impello as a partner of any company. We have been impressed by their services."

Lindy Bowler - Games Manager

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