"Working with Impello was more of a partnership experience than a regular Client/Agency relationship... The comfort level with this firm is one I have never experienced before, progressive minds willing to listen, digest and create on a level like no other."
Craig T. Cripps - CJHL Branding/Marketing
CANADIAN JUNIOR HOCKEY LEAGUE
The Canadian Junior Hockey League is intended to unite the ten Leagues across Canada under one umbrella.
The Challenge
The Canadian Junior A Hockey League required a consistent tone and message within each league to clearly define its position within the Junior "A" hockey community, strategically and correctly position the name in the minds of players, other hockey leagues, fans and the general public.
The Solution
Impello recommended the name to be updated to the Canadian Junior Hockey League which would maintain the roots of its Canadian heritage and update the overall brand to be cohesive over all their required marketing materials.
The Experience
"Working with Impello was more of a partnership experience than a regular Client/Agency relationship. A true professional relationship which developed into a very comfortable human experience, allowing for incredibly productive dialogue. Our organization was well serviced only because of the extensive research, pride, and dedication shown by Impello from beginning to end. The comfort level with this firm is one I have never experienced before, progressive minds willing to listen, digest and create on a level like no other."
Craig T. Cripps - CJHL Branding/Marketing
Components
- Logo development
- Brand development
- Stationery (business cards, letterhead, envelopes)
- Media kit
- Advertising
- Event signage
- Merchandising - hats, shirts, embroidery
- Banners
- Branding and logo usage guidelines
- Website design and development
