CARMA DEVELOPERS

Developing communities that people love to live, play and work in is Carma's purpose and passion. We believe that well-built residential communities enhance lives, and we work fastidiously at creating them, right from the ground up.

Carma communities are places of character and value. We develop a Master Plan for each one - a blueprint that guides the land development process from start to finish, resulting in a community filled with attributes that make it unique and a wonderfully enjoyable place to live.

The Challenge

With a well established brand & a long standing reputation as a premiere residential developer, Carma approached Impello to design a new look for their corporate brochure & entry way media. The message needed to be clean, approachable, modern & confident.

The Solution

Impello developed a top level theme for the Brochure & Lobby TV media, "Buildng for Tomorrow, Living for Today", and made use of Carma's extensive custom photography library as the focus for the design. The layout employed a streamlined look, with tasteful selection and placement of highlights on unique photographic details to accentuate the written copy. The overall style of the brochure & entry way motion graphic is approachable and friendly, while still working within the overall brand personality for which Carma is known.

The Lobby TV motion graphics were developed as a Flash animation, which included the ability for Carma to change the images & edit the title text as needed, through simple editing of a text file. This enables the greeting staff to enter a customized message for the media, without needing to edit the flash file or any special software.

Components

• Theme development
• Corporate Brochure
• Entry Animation (motion graphic loop displayed on flat screen display in head office lobby)