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"One major goal for ENCOM Wireless in 2009 was a complete overhaul of our branding and messaging. After evaluating numerous firms, Impello was selected for their technical capabilities and extensive creative portfolio. During the complete rebranding experience, it quickly became clear that we had made the right choice. Not only did they listen to my suggestions during our very productive meetings but they delivered some great new concepts. Throughout the process, Impello consistently delivered great ideas and direction for our company and their strong project management experience was a major asset. Thanks to Impello, ENCOM Wireless has revitalized our brand and we met all of our deliverables on time."

Dan Szgatti | VP Sales and Marketing

ENCOM WIRELESS

ENCOM Wireless designs and deploys wireless networks for municipalities and industries in the areas of Intelligent Transportation Systems, public safety communications, municipal corporate security and IT networks, waste and water management, electrical utilities, and oil and gas.

The Challenge

Encom Wireless sought to update and develop a new brand message and communications strategy for the marketing materials and promotion of their Wireless Data Solutions services. Positioned as experts in the Traffic Management industry, they were looking to grow business and increase sales by attracting new markets within muncipal governments. To make inroads into these new markets, Encom have identified the need for updated branding and marketing materials that will speak to these new prospects and effectively showcase their expertise, strengths and brand personality.

The Solution

Impello developed a strategic analysis of the audience and overall brand goals, which lead to the development of a new corporate identity, and a rollout strategy to support the initial launch of the new brand. A sales kit which included various brochures, CD rom and contact information was developed to support the Encom sales force.

The Experience

"One major goal for ENCOM Wireless in 2009 was a complete overhaul of our branding and messaging. After evaluating numerous firms, Impello was selected for their technical capabilities and extensive creative portfolio. During the complete rebranding experience, it quickly became clear that we had made the right choice. Not only did they listen to my suggestions during our very productive meetings but they delivered some great new concepts. Throughout the process, Impello consistently delivered great ideas and direction for our company and their strong project management experience was a major asset. Thanks to Impello, ENCOM Wireless has revitalized our brand and we met all of our deliverables on time."

Dan Szgatti | VP Sales and Marketing

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