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"We have been working with Impello for over 7 years now, and have always been impressed with their services. They have a great understanding of marketing and communications, and they understood our products and target market from the get go. Impello helped to clearly defined our product matrix and developed a naming convention that clearly defined the attribute of each cleaning solution. This branding overhaul enabled us to attract bigger clients such as The City of Calgary, West Jet and Suncore energy. We will continue to work with Impello for at least another 7 years to come."

Nathan Neufeld - VP Evergreen Sollutions

EVERGREEN SOLUTIONS

Evergreen Solutions is dedicated to the design and development of safe substitutes for products whose performance qualities rely on hazardous substances, producing products that offer true advancements in environmental and personnel protection

The Challenge

Evergreen Solutions required a new naming convention to differentiate between their chemical line of products as their current system was arbitrary and confusing. As the company grew, they acknowledged the need to brand the top level chemical line of Biosol, and each line of chemical within to secure potential larger contracts.

The Solution

Impello developed the logo and theme "The Science of Clean" for BioSol and its chemical line of products. Based on this theme, Impello named, branded and created a rating system to help clarify which chemical solution would be best suited for which cleaning application. The new brand was applied to all other marketing material.

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