2% was seeking a re-brand and ongoing support & development of their marketing material. A comprehensive Brand Guidelines document was developed to be distributed amongst the 2% franchise owners which contains all the elements required to express the brand in a way that speaks to its core brand philosophy and principles.
The unique shape of the icon was designed to highlight the main offering of 2% The sans serif typeface was selected for its easy readability supporting the icon.
The result is a strong modern brand that confidently communicates full service and stands out from the competition.
2% Realty is revolutionizing the way Real Estate is doing business by providing a value added full service experience for only 2% commission, helping you keep more of your investment. With 2% Realty, you don't get less, you just pay less.
Brand Strategy / Development | Graphic Design | Advertising | Responsive Web Design & Development