To compete within the highly competitive housing and commercial construction landscape, Fineline needed to update their existing logo as the old logo did not represent their core mantra of "Focus on Precision". When developing the new identity we took homage to the old icon and developed a precise, modern and recognizable icon that could be used across all companies, each having their own unique identifiable mark.


The old icon was simplified and modernized creating a more unique and identifiable shape. The icon is used across all companies with a colour signature highlighting each companies specific area of expertise. 


The result is a unique and modern brand that confidently communicates each expertise which stands out from their competition.



Fineline Group of Companies facilitates a diverse range of public and private project types in the construction industry in and around the Calgary area. From commercial & residential renovations, light industrial construction to large scale timber and steel special projects.


Branding | Graphic Design |  Web Design & Development 

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