THE CHALLENGE

The original logo had become outdated and no longer represented the values of the foundation. When compared to its competitors, it was not as approachable and appealing  and was having a hard time competing within the marketplace. All of the advertising and marketing material also required an update to capture the interest of potential clients.

THE SOLUTION

Transitioning into an assisting living facility can be extremely difficult so we wanted the logo to represent freedom, to ensure the clients understood that they were not moving into an institution, rather starting a new chapter. Birds became a natural choice as they are also very social depicted in a warm colour palette. The font was updated to be modern, inviting and friendly.

BRAND IDENTITY

Brenda Strafford Foundation

The Brenda Strafford Foundation was established in 1975 to honour Dr. Barrie Straffords late wife Brenda Strafford. The focus of the foundation is offering assisted living and seniors care within Calgary and area.

SERVICES

Branding | Graphic Design |  Advertising | Web Design & Development

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