In its inaugural year, Ironman 70.3 Calgary required a marketing firm to develop a unique brand that fit within the Calgary landscape and all marketing material to support the event, posters, race maps, signage, social media assets, bibs, event shirts, medals, swag etc.
Impello created top level design assets to be used across all material, in addition, themes were developed annually to distinguish each racing year, creating a unique experience attracting new participation and retaining existing athletes year over year.
Impello has also custom manufactured event shirts, medals and merchandise for over 6 years through our subsidiary company DO. NOT. QUIT.
Ironman 70.3 Calgary
Ironman 70.3 Calgary is one in a a series of medium distance triathlon races organized by the World Triathlon Corporation (WTC) The “70.3” refers to the total distance in miles covered by athletes, consisting of a 1.2 mile swim, 56 mile bike ride and a 13.1 miles run.
Branding | Creative & Art Direction | Advertising | Graphic Design | Illustration | Medal & Award Design | Apparel Design & Manufacturing | Merchandising