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The Brenda Strafford Foundation provides Long Term Care and Assisted Living accommodations to seniors. The foundation wanted to update the brand to evoke a sense of safety, caring and comfort. Impello was chosen to work along side key stakeholders to develop a new logo and brand assets.

The bird icons were developed to represent freedom and community. Moving can be extremely hard on seniors and I wanted to give them a sense of hope.

Brenda Strafford Foundation

Branding/Identity | Art Direction | Print

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