Ironman 70.3 Calgary is one in a series of medium distance triathlon races organized by the World Triathlon Corporation (WTC) The “70.3” refers to the total distance in miles covered by athletes, consisting of a 1.2 mile swim, 56 mile bike ride and a 13.1 miles run.

Impello worked with the key stakeholders for over 10 years to build the brand and create unique and memorable annual experiences through the use of marketing campaigns, merchandise and event day items.