The WHL is a major junior hockey league based in Western Canada and the Northwestern United States. The WHL is one of three leagues that constitutes the Canadian Hockey League (CHL) as the highest level of junior hockey in Canada.

For over 6 years, Impello worked closely with WHL in the design and layout of their annual Media Guide. Impello created a templated document that would over time be transitioned to the WHL's internal communications department to be compiled and printed as required.