The Brenda Strafford Foundation provides Long Term Care and Assisted Living accommodations to seniors. The foundation wanted to update the brand to evoke a sense of safety, caring and comfort. Impello was chosen to work along side key stakeholders to develop a new logo and brand assets. The bird icons were developed to represent freedom and community. Moving can be extremely hard on seniors and we wanted to give them a sense of belonging and hope. Brenda Strafford Foundation Branding/Identity | Art Direction | Print | Advertising | Web Design & Development Previous Next VIEW LIVE WEBSITE

Cancervive is an annual cycling event in support of Wellspring Alberta, a registered charity offering free programs and services for people living with cancer – including those diagnosed, caregivers, and kids. Values such as caring, compassion, strength and support are at the very core of the brand. The brand position of "together" was created and became the prominent identifier. The visual dynamic of the brand was created to appeal to all age groups, cancer does not discriminate. The event needed to grow to ensure its longevity. Impello developed a marketing and social media strategy, including a editorial calendar, critical path, content planning, writing and design for social media posts and created a competitive analysis. This led to re-designing the logo, design and development of the website and other marketing initiatives. As a result there was an average increase of over 239.3% Social Media page and profile visits which led to 1200 website visits. There was also an increase in event participation by over 200%, increased sponsorship by over 440%, and exceeded fundraising amounts by over 144%. Cancervive Branding/Identity | Strategy| Print | Website Previous Next VIEW LIVE WEBSITE

The WHL is a major junior hockey league based in Western Canada and the Northwestern United States. The WHL is one of three leagues that constitutes the Canadian Hockey League (CHL) as the highest level of junior hockey in Canada. For over 6 years, Impello worked closely with WHL in the design and layout of their annual Media Guide. Impello created a templated document that would over time be transitioned to the WHL's internal communications department to be compiled and printed as required. Western Hockey League Design | Production Previous Next VIEW LIVE WEBSITE

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Abridge consulting services offers mental health awareness, training, suicide prevention education, and consulting to those seeking education or support. Abridge Consulting Branding | Website design & Development Previous Next VIEW LIVE WEBSITE

FarmCash offers interest-free loans and low-interest rates to producers in Alberta, British Columbia, Saskatchewan and Manitoba under the Advance Payments Program. As a thank you to their clients, FarmCash is sending them a gift box. Impello was contracted to design the box based on their current branding. FarmCash Design | Contracted through - Vision Creative Previous Next VIEW LIVE WEBSITE